Kiwis like multi-tasking cars

Last updated 13:35 11/03/2014
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A love of the outdoors means New Zealanders have different tastes in cars to the rest of the world, the Motor Trade Association says.

Comparing New Zealand's 10 best-selling vehicles last year with the top 10 vehicles worldwide found a preference for practical, multi-tasking vehicles while the rest of the world leant towards smaller and mid-sized cars.

Toyota's Corolla topped the charts overseas and in New Zealand in one of the few instances where Kiwi buying patterns showed any alignment with global trends.

Models that have typically featured in New Zealand sales charts, such as the Holden Commodore, did not make the top 100 models worldwide.

"It's not surprising our buyer preferences vary so much from major worldwide trends," association spokesman Ian Stronach said.

"Cars tend to be more of a focus in the lives and lifestyles of New Zealanders than in other parts of the world, where they are sometimes regarded solely as an urban transportation solution.

"Many Kiwis are still strongly inclined towards outside activities, and the choice of vehicle tends to reflect this."

New Zealand's top 10 featured two sport utility vehicles, four utilities and four standard passenger cars.

The worldwide list contained one SUV and one utility.

"If what we drive says anything about us, it might be that we place a priority on functionality and flexibility," Stronach said.

"We like our vehicles to be capable of more than one task, and we don't follow every trend that originates offshore."

2013 New Zealand top 10 vehicles (source: NZ Transport Agency):
1. Toyota Corolla (car).
2. Toyota Hilux (utility).
3. Ford Ranger (utility).
4. Suzuki Swift (car).
5. Holden Commodore (car).
6.Toyota RAV4 (SUV).
7. Nissan Navara (utility).
8. Holden Colorado (utility).
9. Toyota Yaris (car).
10. Holden Captiva (SUV).

2013 worldwide top 10 (source:
1. Toyota Corolla (car).
2. Ford Focus (car).
3. Ford F Series (utility).
4. Hyundai Elantra (car).
5. Toyota Camry (car).
6. Honda CR-V (SUV).
7. Chevrolet Cruze (car).
8. Volkswagen Golf (car).
9. Ford Fiesta (car).
10. Volkswagen Polo (car).

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- Fairfax Media

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