Rolls-Royce display celebrates milestones

Last updated 11:15 21/03/2013

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A special exhibition of Rolls-Royces mark a double celebration for the luxury marque.

"Strive for Perfection" is a celebration of the 10th year of Rolls-Royce under BMW Group ownership along with the 150th anniversary of the birth of Sir Henry Royce.

The display, in the BMW Musuem in Munich, tells the story of the world’s leading super-luxury goods manufacturer in chronological detail; from the meeting of the company’s founding fathers, Sir Henry Royce and the Honourable Charles Stewart Rolls in 1904, through to the present day. 

The exhibition covers more than 1000 square metres over five floors and includes 15 original Rolls Royce cars dating from 1907 to 2012. The collection includes the famous Rolls-Royce 10EX, one of the most significant experimental cars in the world, built in 1926 to demonstrate the performance potential of the ''New Phantom''. Sir Henry Royce engineered and drove 10EX himself in his relentless pursuit of automotive perfection.

The exhibition is accompanied by displays of timeless craftsmanship from other British luxury manufacturers, including men’s and women’s fashion, leather goods, time pieces, shoes, silver and glass ware.

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