It looks like a retro Aston Martin, it has an Aston Martin sounding name, but there's no official link to the famous marque for a new British sports car.
David Brown Automotive whipped the covers off the handcrafted Speedback in London overnight (NZ time) which looks like a modern take on models like the iconic Aston Martin DB5 from the company that was founded by Sir David Brown and whose initials adorn so many of the marque's models.
However, the David Brown behind the Speedback has no connection with either Aston Martin or its founder.
The David Brown Automotive Speedback is actually based on the Jaguar XKR and will be powered by a supercharged Jaguar 5-litre V8.
The car will remain in London this weekend before being shipped to Monaco for the exclusive Top Marques Show which runs April 17-20 where the company is hoping orders for it will flow in.
Company founder and chief executive David Brown, who has a longstanding background in engineering, vehicle manufacturing and a strong enthusiasm for both classic and contemporary cars, began to assemble his specialist team for this vehicle two years ago.
"The launch of Speedback is the realisation of a dream for me, and is the result of skilful and dedicated work by a team of highly talented designers, engineers and craftsmen," he said.
The car, which has been engineered and handcrafted in Coventry, uses traditional British materials and craftsmanship.
The company says the Speedback promises exceptional performance and handling from the latest Jaguar 5-litre supercharged engine, but performance figures have not yet been released.
Customers of Speedback are able to request any level of tuning or engine enhancements they desire and as such you can be sure the final price won't cheap.
"This car will appeal to anybody who desires a truly individual sports car, which can boast a fine British pedigree and which will only be produced in limited numbers, thus ensuring the kind of exclusivity associated with Britain's once proud heritage of traditional, high-quality, automotive coach-building."