Manawatu babies yesterday simultaneously nuzzled into their mums as part of group breastfeeding event The Big Latch On, marking the start of World Breastfeeding Week.
About 30 women and babies of all ages and sizes attended the event at Community Birth Services in Palmerston North, held in collaboration with Women's Health Action and La Leche League.
They joined women around the country breastfeeding simultaneously.
La Leche League professional liaison leader Jackie Wheeler said the event was a success with a good turnout.
"It's about supporting and encouraging mothers who want to breastfeed and making them more aware of the groups available and that there's support and help available," Wheeler said.
"It's also about making breastfeeding more acceptable in public. Most people are good about it but it needs to be accepted. Mothers need to be congratulated."
Chelsea McIndoe said she had a lot of trouble when starting to breastfeed daughter Maisie, now 4 months old.
"It's awesome to see so many women breastfeeding that can, and just the support that everyone's getting . . . there's lots of help for people who want to breastfeed," she said.
"Especially for me, if I didn't have the support I wouldn't have been able to continue breastfeeding. It's just awesome to know there's support for women."
Plunket national breastfeeding adviser Allison Jamieson said deciding to breastfeed your baby was one of the most positive steps you could take towards ensuring they got the best start in life.
"Breast milk is the perfect food for infants and provides babies with all the nutrition they need for healthy growth and development. It's the original fast food - it's always fresh and delivered at the right temperature," she said.
Plunket will hold a chat on their Facebook page for mums with Jamieson and a Plunketline nurse from 2pm to 3pm on Tuesday.
World Breastfeeding Week runs until Thursday, August 7.
- Manawatu Standard