At first glance they look very similar, but it doesn't, or shouldn't take too long to realise that in actual fact it is in no way a genuine ticket. So why is everyone so angry? Perhaps they are just angry at their own stupidity. If you actually believed it to be a ticket perhaps that means you regularly recieve parking infringements, and in that case, this is a good lesson.

If you recieved a ticket and are not happy about it then cry me a river and throw the "ticket" in the bin, if you didnt recieve a "ticket" and just want to complain about it for the sake of it, which by the way most Aucklanders are really good at doing, then build a bridge and get over it, you are making it to be out more than it really is, a joke - and a rewarding one at that.

It isn't out of the ordinary to use innovative marketing schemes in the hospitality industry, so good on yah Callum for thinking outside the box to advertise your bar.

Classic! Good stuff Ivory Lounge. People need to have their wits about them on April Fools...so for those that actually fell for this - shame on you. To everyone else complaining, get over it- it was just a prank. I hope they have heaps of new patrons this week - brilliant advertising.

I think this is a fantastic campaign! The Ivory Lounge will be getting my business from now on. I would love to get a ticket that turns out to be a free drink.... better than any tickets i've got in the past. The fact that some people (William Bailey) are having a cry about it is exactly the point.... get people talking about the bar. The campaign would not be as big of a success without Nana's like you William making a story out of it. Maybe they should change their name to the Irony Lounge.

Brilliant!! I wish more of my parking tickets looked like that :-)

One of the best marketing ploys I have seen. Everyone knows people who make up local government have no sense of humour, and once again they have proven themselves to be overpaid morons.

The campaign will have given this business extensive exposure, which as stated previously is going to give them a leg up during tough times..... and keep some more people employed!

As a Kiwi i'm embarrassed that this prank has been taken so seriously by the ACC. NZ definitely needs to realise the PC world was a 90s thing and Modern times require a sense of humour and sometimes a thick skin. Good on ya Ivory. Love your bar, love your work and keep the Billy Joel tunes blasting!!!

The fake ticket actually states its "not an infringement notice". Totally legit.

Top effort - but some bad journalism here - expect better from your website. You say the only difference was the web address and the 0800 number. This is rubbish. There are heaps of differences. Nearly every paragraph at the top and at the bottom all point to the bars details and you would have to be a moron to have studied that ticket closely and thought it to be genuine

You'd have to be a dumbarse to get upset over a ticket like that...pretty obvious...some people should get a life...

Tony 8 - what helps the economy get moving again? Perhaps consumer spending? Where do consumers spend money? In a bar from time to time. Perhaps your time would be better spent researching before commenting. If your business doesn't have a website in this day and age you are streaks behind the start line - get on the same page as the rest of the world. It's attitudes like yours that hold NZ back from true diversity and development on the global business platform.

The campaign is excellent and has probably acheived what it set out to do - it's got people hot under the collars, it's got people talking and most likely it will have people walking through the front doors. A great viral piece that will have people showing their friends who will then talk to friends of friends. Nice job and am sure the positive spin will be outweighing the negative. In an age where generic advertising has no cut through you got to be looking outside the box. Nice job right there.