re #27 Mr Comment... does it matter that she has worked in the cocoa fields or not? Free Market economy works for consumers who reap the benefits of cheaper products, but the production and farmers who actually create the product lose out because the corporation wants to make more and more profit. By reducing the pay of their lesser workers they can keep their profits down and expand their profit margin. This is a form of slavery, but as long as you dont have to pay 50c extra for some chocolate its ok aye???

Hey #8 it will taste nicer, cos it was bought with love :) hahahaha, in the poll thats happening on the stuff website almost 20% of people voted that they dont believe in fairtrade?! how can we not believe in equal rights for everyone..

Re Rick #40 "Palm Oil, destroying our environment and damaging the planets future for my kids .."

A small proportion of the cocoa butter was replaced with vegetable fat including certified sustainable palm oil. People didn't like it and so they apologised and changed back.

Cadbury are one of the most ethically & environmentally focused manufacturers in NZ. Give them some credit people!

Honestly Matt! " "Fair trade" hurts poor farmers overall, as higher prices will encourage more producers into an already over-crowded market" Well if you'd rather buy chocolate that uses cocoa made from child slaves as young as 4 working 7 days a week up to 14 hours a day with only one meal a day and being beaten up regularily then go ahead. If more people buy fare trade then the scumbag slave traders will be making far less money and the cocoa they usually would have sold will, now be being sold by a poor african village who relies on selling cocoa at fair and HUMANE prices in order to meet their needs of basic sanitation, education, medication and basic food! Enjoy your chocolate full of slaves blood sweat and tears

STILL not enough Cadbury - They are fooling us with this publicity as they still need to get the cocoa and cocoa butter levels back up to quality chocolate standards. The recent announcement that they are going back to the old recipe is very misleading, The cocoa solids content in Cadbury dairy milk was reduced by 7% from 28% to 21% at the time of the change in production, a big reduction and the main reason why it now tastes so inferior.

WHO REALLY CARES? ITS JUST A CHOCOLATE COMPANY! ITS NOT LIKE THEYR INVADING THE MIDDLE EAST OR ANYTHING

So... palm oil... How many people know about biofuel production?

Nice one Cadbury's albiet a bit late in the game. In my mind this will not make up for the damage already done; Money hungry economics that drove you to Palm Oil, destroying our environment and damaging the planets future for my kids.... there is no way that i will ever buy Cadbury chocolate again. Buy a rainforest or 2 and then maybe :)

Looking forward to winning Lotto so that I can afford to buy things which are: - nutritious - NZ-made - environmentally friendly in their primary production, secondary manufacturing, and packaging - and now fair trade There is an extra cost to going fair-trade - Cadbury will just wear the cost themselves in the meantime (they will be saving plenty now that they have downsized their bars).

Re: Mr Comment and Matt

Fair trade means the people producing the cocoa beans that actually get brought, receive more money at no/minimum additional cost to you. This will encourage more people into the industry as you say but it will reach an equalibrium that is better than the current conditions. Exploitation will never help third world countries but fair trade helps by distributing the wealth in a more even fashion through their economy.