Apology for P shock campaign

 An advertising agency which invited people to try the methamphetamine drug P, in a letter accompanied by a bag of rock salt, has apologised.

Hundreds of people, including Prime Minister John Key, got the letter and the rock salt from the agency, CreativeBank, which said it was supporting the Stellar Trust and its anti-drug campaign.

The letter was crudely written and purposely misspelled, The New Zealand Herald reported today.

"Don't know if u ever tried P before but lots of Kiwis have and they cant get enough of it. its such awesomly mind-blowing stuff!" the letter said.

It also said the recipient's name came from "the guys at creativebank, their into P and looking 4 people to join them".

The agency's executive director, Marco Marinkovich, said in an apology email the letter was designed to shock.

"The intent to shock was deliberate and has reacted badly on seven of the 241 people we sent this card containing rock salt to," he said.

One unnamed recipient said the letter was disgusting, his firm would no longer deal with CreativeBank and had filed a complaint with police.

Mr Marinkovich said the letter was sent to support the Stellar Trust's campaign, "A P Free New Zealand".

- NZPA