Dunedin searches for new slogan

"I am Dunedin" is to be dropped as Dunedin's slogan.

A nationwide search is now on for a new slogan and promotional strategy.

Dunedin City Council city marketing team leader Jennifer Hooker said the current slogan dated back to 2001 and although it had "aged gracefully" it was time for a revamp.

The council is combining with other major organisations in the city to develop a new strategy that will promote commerce and a higher tourism profile.

Ms Hooker said they were asking for expressions of interest from creative agencies throughout Dunedin and the rest of the country.

"We're fortunate to have some great talent here in Dunedin but, because we want the best for this assignment, we will be spreading the recruiting net wide to attract both local and national agencies. That way we could well end up with some kind of local/national collaboration as the outcome."

- NZPA

Newest First

Oldest First

Joulseykoala   #249   06:36 am Mar 18 2010

DUNEDIN - You want it, we've got it!

Pat McCarty   #248   10:27 pm Jan 21 2010

Dunedin: It's all rort here

Trix   #247   01:40 pm Jan 21 2010

Dunedin the Jewel of the South.

Kristin   #246   07:34 am Jan 19 2010

Dunedin - The heart of the south.

Dunedin - Come to the edge of the world. You'll love it.

Dunedin - Come see what all the fuss is about.

Call Dunedin home.

Dunedin, a slice of kiwi heaven.

Discover Dunedin.

Dunedin Calling, it's your turn to pick up.

Kristin   #245   07:23 am Jan 19 2010

I am Dunedin.

Dj   #244   01:44 am Jan 17 2010

D Mehrtens #234 'City by the Bay' - I get that (see 'I left my heart in San Francisco' lyrics). Could make an inspirational theme song. All that is missing is the Cable Cars!!!

davo   #243   06:28 pm Jan 16 2010

Dunedin - at least its not christchurch

Sam   #242   09:46 pm Jan 15 2010

Dundein.. Why Not?

Dejan   #241   09:30 pm Jan 15 2010

Dunedin - Better than Haggis.

Simon   #240   02:51 pm Jan 15 2010

Dunedin - Where the bloody hell arrrrrrrre ya?

Ad Feedback