Older woman are great fun for younger lads like myself!! I highly recommend the experience. Also guys, your future partners will also thank you for the 'expertise' you picked up following your cougar encounters!

What would we think if the genders in the ad were reversed? It wouldn't be so funny then, would it? It'd be kind of sad and ceepy.

Wow. Lots of comments. I am female and 42 years of age. I am a feminist. I am not fat. I am not ugly. I have a great sense of humour. I shave in all the appropriate places, lol. I prefer the term "MILF" to "cougar" and I entered the contest because years ago I read a book about the philosophies behind the Laws of the Game of Rugby Football.

To summarise:

Some people are hot, some are sleazy. This doesn't usually change for an individual throughout his or her lifetime, so it's the person, not his or her age that makes him or her hot or not. Refer to the sociology of aging. It's next to the gender studies department. You might find a copy of the Hite Report in there if you look hard enough. While you're at it check out the media studies department; a real eye opener.

People who are anti-PC generally rely on namecalling to cover up the fact that they are totally ignorant of the real facts and issues. We call these people rednecks.

Wow! I'm 51, and I never imagined that 35 would be considered an "older woman" . . . not even when I was 35. I'm a mother now, but I hadn't even become pregnant when I was 35. Demi and Ashton, maybe, but please, people! I somehow had the idea that this referred to women who were in their sixties and above. This is freaky=weird.

@trueblue: You're missing the point. It is not about whether the viewer is offended. It is about the type of mindset the ad depicts, and what it says to society in general.

On the surface, I found the ad funny, but purely at a cosmetic level. Why do we not have "funny" ads about men beating women up? Or assault in general? How about the hilarious joke of someone swindling a person's life-savings?

There are things some people find funny, and at a personal level that is fine. But things like advertisements that are targeted at the masses need to be careful about the types of societal behaviour they say is acceptable.

I can watch the ad without any problems. I strongly disagree with it, but it doesn't offend me per se. I **think** it is an offensive ad. Some may not undersand the difference.

Katherine - good on you!

Cougars are hot, I've been sleeping with one for over a year she is 37 I am 26. They are tender and really know how to please a man, unlike inexperienced girls my own age.

Of course you can't really have relationships with them as its all about the sex. But I aint complaining :)

#81 Gravey...and there in lies the problem. Far too many people are over analysing this, and other, ad campaign(s) instead of seeing it for what it really is, a bit of harmless fun. Look at it, laugh at it and move on. Don't stop and dwell long enough to pick holes in it or life will pass you by.

OMG! What next? Ban blonde jokes? Get real you moaning minnies.

The ad was funny, take it in the vein it was intended instead of being so damn PC all the time. If it offends, then don't look at it simple really. I thought it was well done and so relevant to today's society - lighten up people.

Gravey #81 Wouldn't the best thing be that if you don't like it, don't watch it? I haven't see this add on TV so those complaining had to actually go and look it up.

Katherine #86 Good grief you need to lighten up lady.

DON'T LOOK IF YOU DON'T LIKE IT PEOPLE