Weight Watchers does deal with McDonald's

Last updated 10:04 03/03/2010
Stuff.co.nz

Weight Watchers has given the thumbs up to 3 meals on the McDonald's menu for those on their diet program.

McDonald's
Fairfax Media
MEAL DEAL: Weight Watchers has done a deal with McDonald's to promote some of its meals.

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Slimming company Weight Watchers has done a deal with the fast food chain McDonald's to endorse some items on its menu.

McDonald's branches were now offering three meals that each added up to 6.5 Weight Watchers' points.

The system allowed people on the Weight Watchers' programme between 18 and 40 points each day, which they must stay within to obtain and retain their goal weight.

Salads and water or diet soft drinks were served with the meals.

A Filet-O-Fish, Chicken McNuggets and a Sweet Chilli Seared Chicken Wrap, were the same meals McDonald's customers are used to but staff in 150 restaurants around the country had been trained to make the meals more consistently, with the same amount of sauce each time, so they fell within the points system.

Weight Watchers said the deal followed similar arrangements with restaurant chains in Britain and America.

People had a greater chance of losing weight and keeping it off when they did not deprive themselves of every indulgence, said spokesman Chris Stirk.

"This is a noble cause,'' the chief executive of McDonald's New Zealand, Mark Hawthorne, said yesterday.

''We serve 1.5 million meals a week in New Zealand to 4 million people and we're making every best effort to generate a change in behaviour, to create an awareness in consumers about making healthy choices.''

Mr Hawthorne said the Weight Watchers menu items would be extended.

He said the points for each meal had been calculated based on the maximum amount of sauce that could be shot out from the company's 'sauce guns'.

But nutritionists and obesity experts say the partnership is a marketing ploy to lure people into McDonald's where they will buy more fat-laden foods.

''Make no mistake, this is about selling more burgers and fries,'' Boyd Swinburn, from the Australian Society for the Study of Obesity at Deakin University, said.

''Mum can go in and feel good about her Weight Watchers meal while she buys the kids burgers. Anyone who thinks otherwise is naive.''

The nutritionist Rosemary Stanton agreed, saying sales of burgers and chips soared when McDonald's ushered in its Deli Choices rolls in 2004.

''It got new people through the doors, but once they were in they bought the burgers.''

In 2006, McDonald's switched to a canola-sunflower blend with about 12 per cent saturated fat. It also reduced the sugar in its buns by about 40 per cent.

''We would never have partnered with them if they had not gone on a significant journey of change,'' the director of business for Weight Watchers Australasia, Chris Stirk, said.

The three meals include nuggets (1560 kilojoules), a Filet-O-Fish (1390kJ) and a sweet chilli seared chicken wrap (1640kJ), all served with salad.

- With Sydney Morning Herald

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125 comments
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angie sisson   #125   09:14 pm Jun 06 2010

Rarely do I have a burger meal at McDonalds but I tried yesterday. Tought I would go for the Weight Watchers fillet of fish and salad. I loathe the cheese in McDonalds burgers, it is processed and I suspect not that neutricious. I asked for my fillet of fish burger without cheese and was told it was impossible to take the cheese out because of the agreement McDonalds had with weight watchers. I find this absurd and was pinching myself at having this conversation with the manager. I can think of very few meals that have a combination of fish and cheese, and I am a committed foodie. Possibly a fish pie with a cheesie topping. You would do better flavour wise and points wise replacing the cheese with lettuce. In the past I have been a weight watcher with good results but find this practice against your morals, of choice, and healthy eating. Angie Sisson

Donna   #124   05:15 am May 28 2010

I would like to know why Mcdonals do not put calories on their delis..how many are in sweet chille chicken? why have they stopped using brown bread on them and why have they stopped salads? not very healthy!!

Micah   #123   09:56 am May 05 2010

I believe that its a good idea towards people losing weight or trying to and still enjoy theyr'e meal. but yes out down the fork and leave it there

Col   #122   07:52 pm Mar 04 2010

Go Carolyn. Great performance. Your weight loss has been amazing.

Pete   #121   03:17 pm Mar 04 2010

@ #75

What value do you put on the lives of people who die whilst on waiting lists, because of those smokers with self inflicted conditions ahead of them in the queue?

Dietician   #120   02:57 pm Mar 04 2010

The easiest way to lose weight...put down the fork!!!

Harry   #119   12:03 pm Mar 04 2010

Well said Lucy, I couldn't agree more.

Lucy   #118   10:59 am Mar 04 2010

balanced #105: My comment about the value of McDonalds playgrounds isn't irrelevant as it was a direct response to your comment praising its benefits for a developing child.

All the activities you mentioned sound like fantastic ways of raising children, so still I am at a loss to why you would frequent McDonalds at all? And no I don't agree with everything in moderation, as somethings are quite damaging and shouldn't be touched.

In response of your accusation of my "experience with preschoolers and their appetite for life and fun is limited", well, I am raising 4 children and our days are filled with so many creative and fun activities - I don't feel a need to expose them to mass produced, nutritionally poor fast food.

Rebecca   #117   10:53 am Mar 04 2010

@paul #79: Actually, the long term success for WW'ers keeping within their healthy weight range is around 16% WW is about choices and educating yourself on what energy intake is appropriate for you to lose or maintain weight. Having been with WW for almost a year and losing 25kg in the process, I am now VERY aware of the energy vs expenditure equation to maintain my losses. 4kg to go until I am at goal and I KNOW I will stay there for the rest of my life as I have addressed the emotional, mental and habitual issues that contributed to my weight gain initially.

I dont necessarily agree with WW 'partnering' with McDonalds as it does send mixed messages. But as a 'sometimes' food McDonalds is OK. I've always been able to go and eat a Filet o' Fish for 5.5 points. Having WW partner with McD's does not suddenly give me an all you can eat pass. I choose not to eat it, and will continue to do so. Those that take exception have the same options, but I can also see how it would benefit some people in certain situations where they have been unable to plan their food for the day for a variety of reasons

AK   #116   09:10 am Mar 04 2010

Who goes to McDonalds to eat a salad? Not me anyways! Hello Cheeseburger and Big Mac combo! lol (I think BK is better though)


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