Easter eggs are shrinking

03:02, Apr 22 2011
THE EGG IS HALF-FULL: Promotions manager Lyn Tait displays a  Silky Oak choc-filled half-egg at Kirkcaldie's confectionery shop.
THE EGG IS HALF-FULL: Promotions manager Lyn Tait displays a Silky Oak choc-filled half-egg at Kirkcaldie's confectionery shop.

Size doesn't matter is the message from chocolate shops this year as the sale of Easter eggs leans towards quality over quantity.

A half-egg filled with dark and milk chocolates handmade by Napier chocolatiers Silky Oak could be the most expensive egg in Wellington, selling for $59.99 at the Kirkcaldie & Stains confectionery store.

The 450-gram treat, at nearly 2100 calories, would require a 2 1/2 hour run to burn off, Wellington nutritionist Amanda Johnson said.

Catering to shoppers who believe bigger is better, The Warehouse's "Groovy Hot Chocolate" egg tipped the scales at 600g – outsizing other eggs on the market. Most shops were not stocking eggs heavier than 400g – a far cry from previous years when shelves groaned under decadent eggs of up to a kilogram each.

With 187.2 grams of fat, The Warehouse's hefty treat was worth about 3180 calories, Ms Johnson said. That would take around 3 hours and 40 minutes of running to burn.

A jumbo 1kg egg customers were used to seeing at The Warehouse was no longer offered, because of lower demand and community support for its removal, The Warehouse's Nick Tuck said. "We received feedback from customers that it was not the politically correct thing to place an egg of that size in front of a child."

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Wellington offered plenty of options for those with more expensive tastes.

Top-range eggs were the main priority for Kirks, with their chocolate and confectionery buyer, Vanda O'Brien, hunting out the best eggs from New Zealand suppliers as early as May last year.

"The big, huge eggs aren't as prominent these days," Ms O'Brien said. "What I am looking for is if the egg is really high-quality and if I would buy it myself."

For those seeking something special, Schoc chocolates in Greytown made a 1.9kg dark chocolate Easter egg for $350 and a 1.6kg bunny for $300.

The Dominion Post