Silver fern prominent in popular New Zealand flag options
Adding the silver fern looks to be among the most popular proposed changes to the New Zealand flag, an online survey suggests.
Of the 50 most popular flags, based on the survey results, 40 include the silver fern. All but two have the Southern Cross, and 17 retain the Union Jack.
Most include the same blue, or a similar shade, to that used on the current flag, with a bit of red or black thrown in among the options. Green shows up in only two of the 50.
But it may all be academic, as the survey - in line with other polls - found an overwhelming desire to keep the current flag.
Preliminary, unweighted results from about 450 people who took part in the survey during the weekend, found 69 per cent were against change, 24 per cent were in favour, and 5 per cent did not care.
The poll was run by online survey firm Aardwolf Research Consulting, whose director Alex Kravchenko has lectured in econometrics at Waikato University and market research at the Waikato Instute of Technology.
Kravchenko said his specialty was choice modelling, and the survey had been an experiment in running a survey with a large number of choices.
Each person was shown 10 sets of 12 randomly-selected flags from the 1794 flags on the Government's Gallery website. Participants were asked to pick one flag as their favourite from each set.
Around 800 flag suggestions not selected at least once after being shown 13 times were then dropped from the survey, Kravchenko said. The remaining flags were shown at least 56 times. The top two flags were both chosen by about 50 per cent of the people who saw them, with a significant fall in support from those two to the rest of the top 50 options.
Which one do you prefer from the top 10?
The poll which started on Saturday was publicised through Google AdWords and Facebook Ads. The survey is still open and people can participate. http://poll.aardwolfresearch.co.nz/.
As more people take part the top 50 can change.