Destiny Church leader Brian Tamaki, MegaUpload founder Kim Dotcom, and former Pike River mine manager Peter Whittall have found themselves in the unenviable company of politicians in a list of people we trust least.
Brian Tamaki, self-appointed bishop of the Destiny Church, is New Zealand's least-trusted public figure in the annual Reader's Digest poll.
For close company he has Mana Party leader Hone Harawira, internet tycoon Dotcom, former justice minister and finance company director Sir Douglas Graham, NZ First leader Winston Peter, and former Whanganui mayor Michael Laws. Mr Whittall rounds out the bottom 10.
At the top end, it's just about all sport and apple pie as All Blacks captain Richie McCaw and food writer Alison Holst top the list of those in whom we have most faith.
Others we fancy include "Mad Butcher" Sir Peter Leitch, Sir John Kirwan, SAS Corporal Willie Apiata and Olympic gold medallist Peter Snell.
The most trusted politician, at No47, was Christchurch Mayor Bob Parker.
Those at the wrong end of the list included Prime Minister John Key (70) and Labour Party leader David Shearer (83).
Michael Laws, the lowest-ranked public figure who could be contacted yesterday, was delighted to make the list.
"I'm flattered to be there," he said.
"I can't believe I'm the 95th most-trusted person in New Zealand."
As in previous years, firefighters were the most trusted profession.
Least trusted were telemarketers, door-to-door salesmen and car salesmen.
The survey was done by first finding who had caught the public imagination and then asking 626 adults to rank them.
The most trusted:
The least trusted:
- © Fairfax NZ News