Poll suggests no flag change, two short-listed designs way out of running
Two of the four designs short-listed by the Flag Consideration Panel have very little support, an online poll indicates.
The survey, by Aardwolf Research Consulting, also found majority support for the current flag, although there has been some weakening in its dominance.
The Red Peak design, which supporters are agitating to have included as a fifth short-listed option, was also doing well in the poll, Aardwolf director Alex Kravchenko said.
Not doing well were the two short-listed options not designed by Kyle Lockwood. Lockwood's two short-listed designs both include a silver fern and the southern cross.
The Aardwolf survey, which started on Sunday and is still under way, included all the 10,000-plus designs submitted to the flag project.
Each respondent to the survey is shown 10 pages, each with 16 designs. Each page has the current flag and the four short-listed flags and a randomly selected sample of the rest of the designs. Respondents choose one flag from each page.
Any design not chosen at least once after being shown 20 times was excluded from further consideration. That took the number of options from around 10,3400 to 1158.
After each design was shown 100 times, any design picked only once was also excluded - reducing the number of options to 570.
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By early afternoon Tuesday nearly 2500 people had taken part in the poll, with the current flag and four short-listed flags shown nearly 28,000 times. The current flag was chosen 60.3 per cent of those times.
Of the short-listed four, Lockwood's black, white and blue design was chosen 18.6 per cent of the time, while his red, white and blue design gained 9.4 per cent support.
Alofi Kanter's black and white silver fern gained just 2.1 per cent, and Andrew Fyfe's koru had just 1.4 per cent.
Among the rest of the designs, Aaron Dustin's Red Peak was shown 126 times and was picked 10.3 per cent of the time (chosen by 13 respondents). A version of the current flag with the Tino Rangatiratanga koru in the Union Jack had the same level of support.
Kravchenko said the support for the current flag was a clear majority, although the nearly 40 per cent wanting a change was a bit stronger than in a previous poll he ran.
The two lower polling of the short-listed designs probably should not have been chosen for the list, he said. "The panel came up with designs that nobody really likes," he said.
"I think Red Peak is something worth considering but at this stage it seems a useless exercise because it looks like most people want to keep the current flag."
He was confident his survey was a good indicator of support for the various designs.
"If you want very accurate results you would run a referendum that would cost $26 million. This (the poll) cost $260 to advertise (on Facebook and Google)," Kravchenko said.
People can take part in the poll at: http://poll.aardwolfresearch.co.nz/