People still give a s*** about swearing, according to the latest research.
The Broadcasting Standards Authority's 2013 report into unacceptable swearwords show 70 per cent of New Zealanders consider c*** an unacceptable phrase to hear on television or radio.
The term was deemed the most offensive, followed by the racist term n***er, jesus f***ing christ, motherf***er and c***sucker.
The results were similar to the last survey, conducted in 2009, but many of the most offensive terms were deemed mildly less insulting this time round, the BSA said.
However broadcasters would still have to mind their bloody, balls or crap with all considered unacceptable by more people compared to three years ago.
Actors and musicians were also given more freedom to swear with the public appearing to hold radio hosts and breakfast programme presenters to a higher standard.
Young, non-religious men were the least likely to be offended by swearwords on air, it said.
The online survey of 1500 people was conducted in March and would be used by the Authority when considering complaints. The full list is available on the BSA website.
- © Fairfax NZ News
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