Tips and tricks from Palmerston North's top Instagram users

Palmerston North woman Julie McEwen promotes fashion, skincare and make-up products to her 30,000 followers on Instagram.
DAVID UNWIN/FAIRFAX NZ

Palmerston North woman Julie McEwen promotes fashion, skincare and make-up products to her 30,000 followers on Instagram.

Cyber stars making it big on Instagram have shared their tips and tricks on how to get thousands of followers.

From 1000 followers to 30,000 in just over one year, Julie McEwen said frequent posts and interaction was all part of the online game.

McEwen's Instagram started gaining traction when a photographer approached her after seeing her profile.

Ryan Meta says interacting with Instagram followers and posting pictures three times a day is key to gaining followers.
SUPPLIED

Ryan Meta says interacting with Instagram followers and posting pictures three times a day is key to gaining followers.

After a few modelling shoots, more businesses spotted her and it grew from there, the Palmerston North woman said.

READ MORE:
* Kiwi vlogger Shannon Harris named among top 10 global beauty influencers
* Kiwi beauty vlogger up for social media award
* Did Kylie Jenner rip off Shaaanxo's eye palette?
* Beauty entrepreneurs earning big bucks from home

It wasn't all plain sailing for McEwen to begin with. She said "you find out who your true friends are" when trying to make a career out of Instagram.

"It affected a lot of my friendships. People were taking my excitedness for boasting.

"It was hard, but it was worth it."

 

Shooting for @rochelle_goodrick @mgm.i 📸

A post shared by JULIE ღ (@juliemcewenx) on

When McEwen started gaining followers she approached businesses suggesting the she could promote their products on Instagram.

Ad Feedback

Businesses then began sending her cosmetics and skincare products. She receives about 15 new offers every month.

At first, McEwen promoted every product she was given, but she has reached a point where she can be selective.

"I don't want to be promoting stuff that I personally don't find good."

McEwen, who now studies in Wellington, started off in Palmerston North and said it did not matter where Instagram users were based.

Shannon Harris, who is also from Palmerston North, has 1.5 million followers on Instagram and was named one of 10 global beauty influencers in the Forbes' inaugural list in April.

Harris said living in Palmerston North was "not limiting at all".

"I think success on social media has nothing to do with your location, and everything to do with your content, quality and personality."

The hardest thing coming from a smaller city was attending brand events, she said.

"For someone growing their audience online, it's a great idea to attend events to network, but can be difficult when you are located so far away and its also expensive to travel."

Despite the challenge people should not be deterred because it was possible to grow an online presence from anywhere, Harris said.

"Anyone can do what I do, with a lot of hard work and perseverance."

Palmerston North man Ryan Meta hoped that perserverance would help his following grow.

 

Obviously getting a wee bit mad at the wind 🌬

A post shared by S T U F F. I. L I K E (@ryanmeta) on

Meta posts at 8am, 2pm and 8pm to target countries at peak times.

His followers have tripled to 4500 since his first post more than one year ago, which he said happened when Harris tagged him in a photo shoot they worked together on.

To get more followers, Meta uses plenty of hash-tags when he is wearing certain clothing brands or promoting skincare products.

Meta also tries to promote self-empowerement as a point of difference and portrays people other than "a guy with a six-pack".

Massey University innovation and entrepreneurship professor Lorraine Warren said it was important to show personality and be different to the millions of other people who use Instagram.

"Until we do something very distinctive, it's not necessarily a fast-track to instant stardom."

Making a career out of social media also took skill and education, Warren said.

"Trying to do anything without any experience is attractive and appealing, but although we see a few success stories, we perhaps don't see all the failures."

WHERE AND WHEN IT ALL STARTED:

- Instagram has more than 600 million users worldwide

- It began in 2010

- It was founded by Kevin Systrom and Mike Krieger

 - Stuff

Ad Feedback
special offers
Auckland

Funding to support 23,000 new homes

Prime Minister Bill English has pledged a $600m housing injection.

The Government is pouring $600m into infrastructure that will support 23,300 new Auckland homes.

Anika Moa tours songs for bubbas

Anika Moa Chop Chop Hiyaaa tour in Pukekohe

The singer-songwriter's Chop Chop Hiyaaaa tour is a delightful way to entertain preschoolers and parents alike.

Girl, 9, drowns in bath video

Yearbury speaks to media outside the house where the 9-year-old girl drowned in a bathtub.

An Auckland family is "really raw at the moment" after a young child drowned at home.

Gangs' fight night draws skeptics video

Tokomauri Hoterene bloodied from his fight against Head Hunter Cory Enoka.

Members from 12 rival factions stepped into the ring in a show against street violence. But critics don't buy it.

Wellington

Corgis worth a queen's ransom video

Jack and Joyce Luo spent more than $20,000 to bring their beloved welsh corgis Amy and Lucky from Beijing when they ...

Couple shell out $20,000 to bring their beloved dogs to join them in NZ.

Car buried by slip

The buried Mazda in Palliser Rd, Roseneath, on Sunday morning.

Owner was at a party when he discovered his Mazda 6 under a pile of dirt.

Kapiti calls for its own hospital

K Gurunathan says: "We have particular needs with more than 26 per cent of our population over 65 years old. You can't ...

Nearly 10,000 people have signed a petition, citing "critical need" for better care.

Super-sized Savea headache

Julian Savea will be feeling the heat to retain his position now that Vince Aso, right, is back.

Super Rugby's top try-scorer is on the plane to South Africa and it might spell trouble for Julian Savea.

Canterbury

Lending a helping paw video

190717 NEWS Photo: Joseph Johnson/Stuff
Lachlan Carnahan, an 8-year-old boy who suffers from cerebral palsy and autism ...

A labrador named Lady has changed a young autistic boy's life "overnight".

Fires causing concern

The chimney cavity where a fire broke out in a Queenstown house early Sunday morning.

Builders failing to install multi-fuel fireplaces to NZ standards responsible for a spate of fires.

Mayors urge climate change action

A group of 39 mayors are calling for the government to act urgently in order to combat climate change.

Lianne Dalziel joins NZ mayors is calling for more action from the Government on climate.

Identical twins turn 100 video

Identical twins Cora Wright, left, and Elsie Fagg have notched up a milestone birthday together.

Identical twin sisters from Otago have beaten the one-in-700 million odds.

Waikato

'Kiwi culture' turns deadly video

Making a summer splash at locations such as the Raglan footbridge is seen as a Kiwi tradition but the consequences can ...

Four have suffered the same life-changing injury diving off a wharf; another was killed jumping from a bridge. Now, councils are taking action.

Spending questioned

Waikato District Health Board chief executive Nigel Murray.

Waikato DHB remains tight-lipped over private meeting regarding chief executive Nigel Murray's expenses.

Hooves on the beat

Senior Constable Bill Eivers and Ali are known to patrol Benneydale together.

Senior Constable Bill Eivers has been patrolling on horseback for the past 15 years.

Wing mirror clue in hit and run

If this wing mirror belongs to you or if you know whose it is, please give the Hamilton police station a call on 07 858 6200.

A man was hit by a car while walking along Tauwhare Rd at 1am on Sunday.

Taranaki

High steaks for cattle breeders

Jacqueline and Robin Blackwell have a friendly rivalry.

It's just as much about bragging rights at home as it is about national recognition for the Blackwell family.

Light pole hit-and-run

Police were alerted to the incident and located the driver a short time later.

The pole was left blocking an intersection.

Terrier looking for a friend

210717 News Photo. SIMON O'CONNOR/STUFF
Katie Tahere's dog Mocha is looking for a walking buddy after her dog Coco ...

Mocha is looking for a new walking companion after losing her best friend.

Farewells not the focus

Chiefs coach Dave Rennie says the team aren't focusing on rallying together to try and send the departees out on a high.

Any game now could be the last for several stalwarts, but the Chiefs aren't using departures as motivation.

Manawatu

Fetch not always a fun game

Chasing sticks can be a dangerous game, write vet Malcolm Anderson.

OPINION: Vet Malcolm Anderson offers some words of advice about the dangers of playing fetch.

No random drug tests 

Only following a police shooting do officers undergo drug and alcohol testing. (File photo).

Police are only given drug and alcohol testing if they fire a gun during an incident.

Millions spent fixing police cars

A police car comes to a final halt after crashing through a Hamilton property in June.

More than $8 million has been spent fixing damaged police cars in the past three years, with costs peaking in 2016.

Moon landing celebrated 

Buzz Aldrin stands on the Moon.

MEMORY LANE: Do you remember the first Moon landing?

Nelson

Fake News and tinfoil hats

12052017 News Photo: TOM LEE/FAIRFAX NZ - MP Peter Dunne speaks at Cafe Agora in Hamilton. 4 members of the audience ...

OPINION: As Trump and his supporters bang on about "alternative facts", the concept is very much alive and well here in the provinces.

Nelson reign supreme

22072017 NEWS PHOTO MARTIN DE RUYTER/ STUFF

Nelson players and support staff after winning the  Nelson Bays Division 1 ...

Nelson turn it on to hammer Wanderers in Nelson Bays club rugby final. 

Stage set for Ma's Place fundraiser

The Split Apple Rockers Andrew Palmer, Dave Baker, Craig Starrenburg, Ernie Tarling and John Foes-Lamb are due to ...

Support group Ma's Place to benefit from proceeds of variety concert.

Breaking up bad

It all starts innocently enough.

In this week's Middle-aged Man Stu Hunt combs through the wreckage of his dating history.

Marlborough

Renwick denied 'fairytale' finish

Moutere captain Baxter Wilson holds up the champion of champions trophy.

Moutere ensured there would be no happy ending to Renwick's "fairytale" season with a 22-19 grand final victory.

Old Boys get job done

Marlborough College Old Boys celebrate with their supporters after beating Moutere in the division two final at ...

Marlborough College Old Boys gained sweet revenge for their 2016 final defeat when they overcame Moutere 27-15.

Chinese keen on pricey NZ crays

New Zealand crayfish is a premium product in China where it can fetch $1000 a kilo.

When it comes to high end gourmet goods the Chinese have a growing appetite for New Zealand wine, water and crayfish.

Escaping the Beast of Blenheim

Stewart Murray Wilson talks to journalist Harrison Christian while fishing at the Whanganui river mouth.

Even though he lives far away under strict conditions, Stewart Murray Wilson still haunts his former partner.

South Canterbury

A metre of snow in one day gallery

Staff clear snow from the base building at Mt Dobson on Sunday.

South Canterbury's ski fields will be primed for the rest of the season after huge snow dumps.

Response praised gallery video

A car stuck in the middle of Evans St with two occupants. Two police officers pushed the car off the road.

Timaru mayor praises response to storm, as attention turns to the clean up effort.

Working in the wild weather video

Lance Corporal Gerald Hart, Third Combat Support Services Battalion member, left, and Staff Sergeant Jason Segal look at ...

Hundreds of people worked tirelessly behind the scenes during SC's wild weekend.

Chickens lost in flood video

The Tin Shed owner Lesley Limbe at her property in Rangitata, which was hit by extensive flooding.

Retailer left questioning why her property was hit so badly by rapidly rising floodwaters.

Southland

Todd Barclay: the other side of the ledger

Yes, we're all aware of the irony. Todd Barclay and crew in the Birdman competition during the 40th Queenstown Winter ...

What positives might Todd Barclay be able to point to, in terms of his electoral efforts in Clutha-Southland?

Cancer care a 'postcode lottery'

Fred Futschek's wife Marie died in January 2013 of stomach cancer.

Countless Kiwis may be missing out on the care they need due to the geographical inconsistencies.

Barry addresses elder abuse

Invercargill MP Sarah Dowie with Maggie Barry at a public meeting for seniors in Windsor, Invercargill.

"Bad people [prey] on old people."

Stewart Island heritage gets $1m

An artist's impression of the Rakiura Heritage Centre. The centre has received, over $1 million in Government funding to ...

The Government is to commit $1.08m to the Rakiura Heritage Centre Trust.

Ad Feedback