A New Plymouth couple stockpiling Lego for their 8-month-old baby boy have chanced upon a coveted golden Lego man.
Jane Murray and her husband, Marc, started their son's Lego collection by buying six Lego mini-figurines from the New Plymouth Warehouse on Saturday.
After getting home and opening the first lot, they decided to go back and get another lot.
"We didn't know about the gold Lego man until we opened one of the packets and read the brochure inside it, so we thought 'these are quite cool' and went and bought another six from the same Warehouse in town," Jane said.
Standing at the counter, Marc talked to a child trying to decipher what was inside his bag, she said.
Asking him what he thought his chances were of getting a Mr Gold, the child said: "Nah, you won't find one of those in New Plymouth, they're too rare."
Only 5000 Mr Golds were released worldwide.
So far, 1676 have been found, from Italy to the United States, with 18 uncovered in New Zealand.
Each Mr Gold minifigure comes with a special code that lets children see how many figures have been found.
Jane Murray said they would be selling Mr Gold, most likely on eBay.
In April a Napier Trade Me user sold a Mr Gold with a small scratch on the torso for $750, but several Mr Golds have been listed on eBay with asking prices of more than $1000.
Mr Gold's bio says he is "shining and golden from the top of his tall tophat to the tips of his toes", and could be discovered in all sorts of unexpected places.
"He never seems to turn up exactly when and where you're looking for him," it says.