It's hard to know what it says about us as a nation other than that we seem to like foxes, strange US dudes who pretend to be animals, beer and Harlem Shakes. Oh, and X Factor.
Yes, the most watched YouTube videos so far this year have revealed that we like to watch an eclectic bunch of things.
Half of the videos in the top 10 were homegrown – the strongest showing was from a Tui ad that showed a house being plumbed with beer, the next best a NZ Transport Agency drug-driving ad involving three "blazed" boys and a car. They were followed by X Factor New Zealand and New Zealand's Got Talent spinoffs.
The most watched video overall was an official music video of The Fox (What Does the Fox Say?) from comedic Norwegian brothers Ylvis. The video basically shows a bunch of people dressed as animals running about.
While we were dancing and singing along to some of these videos some of our own YouTube stars, such as Shannon and JamiesWorld, were making a splash on the world stage and attracting hundreds of thousands of global subscribers.
TOP TRENDING VIDEOS FOR 2013
Ylvis – The Fox (What Does the Fox Say?) [Official music video HD]
How Animals Eat Their Food | MisterEpicMann
Guy finds his house plumbed with beer
Blazed – Drug Driving in Aotearoa
Harlem Shake (original army edition)
YOLO (feat. Adam Levine & Kendrick Lamar)
JGeeks – The Best Day I Ever Had (Official Video)
Ashley Tonga audition – Proud Mary – The X Factor NZ
UGA Men's Swim & Dive Harlem Shake
Te Ao Te Huia audition – 'It Only Happens' – The X Factor NZ
TOP MUSIC VIDEOS FOR 2013
Robin Thicke – Blurred Lines ft. T.I., Pharrell
Miley Cyrus – Wrecking Ball
Katy Perry – Roar (Official)
Miley Cyrus – We Can't Stop
Ariana Grande – The Way ft. Mac Miller
Jason Derulo – "Talk Dirty" feat. 2 Chainz (Official HD Music Video)
Lorde – Royals (US Version)
P!nk – Just Give Me A Reason ft. Nate Ruess
Naughty Boy – La La La ft. Sam Smith
- Fairfax Media