One person is trapped, following a two-car crash near Waihi Beach in the western Bay of Plenty this afternoon.
Emergency services have been called, including a rescue helicopter, SunLive news website reported.
Northern Fire Communications shift manager Scott Osmond said the Waihi Fire Brigade was to help extract the trapped person.
The driver of the second vehicle is believed to have suffered fractures, a third person is out of the wreckage.
St John Paramedics are there.