A motorcyclist has died after colliding head-on with a ute on the Taihape-Napier Rd this afternoon.
The 52-year-old man was taken to hospital in a serious condition about 12.55pm after the crash 30km east of State Highway 1.
The man has since died.
The road has been re-opened for traffic.
The crash comes hours after a serious crash in which eight people, including a baby, were injured on State Highway 5 between Napier and Taupo.
- Fairfax Media