No sign of missing fisherman

01:20, Jan 04 2014

The search continues for a man who disappeared after jumping into the water to retrieve his fishing rod.

Peato Samele Ilalio, 40, has been missing since around 3pm on Thursday.

He was last seen jumping off the Kauri Point wharf near Katikati in the Bay of Plenty, to retrieve a fishing rod after he thought he had a stingray on his line.

After being towed into deeper water, Ilalio got into difficulty and disappeared about 200 metres from the wharf.

Police divers, with assistance from the navy, will continue the search this afternoon.

Previous searches by police, the coastguard, a rescue helicopter, Waihi Beach Coast Guard personnel and members of the public in their boats had failed to find him.