Sixty firefighters battled for the better part of an hour to put out a blaze that ripped through a store this afternoon.
Fifteen trucks were called to the fire in South Auckland's busy Manurewa town centre at about 12.30pm.
An Indian sweet shop had suffered extensive fire damage and three surrounding businesses were "quite heavily smoke-logged", Counties Manukau Fire Service assistant area commander Andy Clarkson says.
"It took us about 40 minutes to establish the fire was under control."
The store is still standing but has been gutted by flames.
The walls and ceilings are blackened and windows have been smashed.
Manurewa Town Centre manager Wendy Dunn says it's a big setback for the suburb's businesses.
"It's an absolute disaster, to be honest. It's sad to see."
It is not yet known how the fire started, Counties Manukau police senior sergeant Emiel Logan says.
No injuries have been reported.