A truck driver continued driving for a few metres before realising a cyclist had collided with him on a central Auckland street.
The male cyclist died soon after the collision in Parnell this afternoon.
Emergency services were called to the scene at the bottom of Parnell Rise, near Stanley St, about 2.15pm.
Police say the collision happened as the cyclist rode down Parnell Rise and turned into the Strand.
The driver stopped a few metres down the road after motorists alerted him to the collision, a Northern Police communications spokesman said.
St John ambulance communications team manager Norm Ngatai said a man in his 30s was in a critical condition when the ambulance arrived. The man died shortly afterward.
Lance Wiggs, who arrived at the scene shortly after the accident, called police who had already received numerous calls from the public.
"The truck had gone past Parnell Rise, the back of the truck was carrying a Maersk container, and the back of the truck was still poking over Parnell Rise a little," he said.
"The victim was lying in front of the truck and the bicycle was on the footpath a bit further beyond and there was a lot of people there who were very, very upset."
Wiggs was among those calling for greater cycle safety measures following the death.
He said there needs to be wider, painted cycle lanes and fewer lanes of car traffic on Parnell Rise.
Auckland is the most dangerous place in New Zealand to ride a bike, according to Auckland University research.
Police were unable to comment on the cause of the crash while the Serious Crash Unit carries out an investigation.
The cyclist's name has not been released as next of kin are still being contacted.
Parnell Rise and the Strand have now reopened to traffic following earlier delays.
- Fairfax Media