A 40-year-old man is in Tauranga Hospital after a stingray barb punctured his leg.
Maketu Fire Brigade was called to near the Kaituna River mouth, 38km east of Tauranga, about 3.20pm to help the man.
He had been transported to the jetty by boat after a stingray barb pierced his thigh off the Bay of Plenty coast.
Australian television star Steve Irwin died in 2006 when a stingray barb went into his chest.
Northern Fire Communications shift manager Jaron Phillips told the SunLive news website firefighters gave first aid before an ambulance from Papamoa arrived.
What happened was unclear. The man is believed to be in a stable condition, SunLive said.
It was the second incident involving a stingray in the Western Bay of Plenty in the last two weeks.
Auckland man Peato Samele Ilalio, 40, died after jumping into the water last week to retrieve his fishing line, which is believed to have been hooked by a stingray.
He had been fishing at Kauri Point, north of Tauranga.
His body was pulled from the water on Sunday. His death was referred to the coroner.