Stuff has gone pink for Pink Ribbon Day

Last updated 09:48 08/10/2010

In recent times, Stuff has changed its masthead for occasions of note. Only once before, however, has it changed the colour of its navigation bar: our successful "White Out" showed support for the All Whites during the FIFA World Cup.

Today's colour change marks the Pink Ribbon Day street appeal, which is the New Zealand Breast Cancer Foundation's major fundraising event of the year.

» Click here to donate

Stuff has a history of supporting Pink Ribbon Day, Breast Cancer Action Month and wider issues surrounding the disease.

In 2008, Stuff mounted a campaign to make people aware of a debate surrounding the funding of the drug Herceptin, used to treat women with the aggressive Her2-positive breast cancer. During that campaign, we provided information on the drug, featured cancer survivors' stories, linked to government consultation documents, polled on the issue and hosted a petition. Later that year, John Key - as Prime Minister-elect - announced Herceptin funding as part of his "100-day plan".

That was a victory. But the Breast Cancer Foundation still needs public support.

The foundation receives no government funding and is reliant on donations, sponsorship and grants to continue its free nationwide education and awareness programmes, as well as research initiatives.

These key statistics about breast cancer from the NZBCF website show why continued fundraising is so important:

- One in three cancers occurring in New Zealand women is breast cancer
- About 2600 women are diagnosed with breast cancer each year
- More than six women are diagnosed with breast cancer each day
- More than 600 women die from breast cancer each year
- One in nine women in New Zealand will be diagnosed with breast cancer in her lifetime
- Seventy-five per cent of women who develop breast cancer are 50 years of age and over
- Maori women have a 66 per cent higher mortality rate than non-Maori
- One in 10 men in New Zealand will lose a sister, mother, daughter or wife to breast cancer
- Close to 85 per cent of women diagnosed with breast cancer survive for more than five years after their initial diagnosis

Hopefully today's pink Stuff site will prompt our many loyal readers to give generously to what is a very important cause.

Post a comment
nikki   #1   10:13 am Oct 08 2010

Good on you for supporting a good cause such as breast cancer. I totally approve.

Anita   #2   11:45 am Oct 08 2010

Dear Stuff,

Thank you for supporting breast cancer awareness month.

My mum is a breast cancer survivor. Her treatments lasted for months, her recovery lasted longer. So, while I love the idea of Stuff going pink, I don't think it does breast cancer patients and their families much justice to dedicate a single day to them.

It is breast cancer awareness MONTH. Why not go pink for the rest of October and really make a statement?

Warmest wishes, Anita

Sirknz   #3   11:10 am Oct 11 2010

Or you could support a cancer charity that actually does something for people who have cancer instead of spending it all on marketing and fundraising...

David S (ChCh)   #4   07:06 pm Oct 13 2010

I understand where you are coming from Sirknz # 3 but my own wife would still have been here if some of this marketing and fundraising's outcomes had got her early enough. So good on them I say. Like Nikki #1 I "totally approve".

Paul   #5   06:54 pm Oct 14 2010

What, sucking up marketing revenue when it could go directly to the charity?

Furthermore, as far as journalism goes, it's highly inappropriate for a news outlet to front causes, charity or otherwise. Stuff is more community newsletter than an organ of news. Compare it to the likes of the UK Guardian and you'll see what I mean.

Ignorant Paul   #6   11:16 am Oct 20 2010

@Paul - Newspapers and media outlets have funded, fronted and championed charitable causes throughout history.

Not just charity, but everything from sports, community projects, education projects, the arts, etc etc...

Which rock of ignorance have you been living under to think that a news outlet cannot play its part in promoting public awareness of a disease, both in terms of information, awareness campaigns and charitable support?

And "sucking up marketing revenue"? What revenue? Oh wait... you mean expense?

Go back to that rock

Paul   #7   06:02 pm Oct 22 2010

@Ignorant Paul - I disagree with you, therefore you're ignorant. Hmmm, interesting logic isn't it.

Alan Wilkinson   #8   04:52 pm Oct 29 2010

These "National" blogs are so dead they should be embalmed.

Field Marshall   #9   11:35 am Nov 01 2010

A Wilkinson #8

It's not the medias job to make up the news -that's the governments role :)

tabby   #10   10:28 pm Nov 01 2010

I see you have now changed the background of the site to support another good cause - the TAB.

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