Stuff has gone pink for Pink Ribbon Day

In recent times, Stuff has changed its masthead for occasions of note. Only once before, however, has it changed the colour of its navigation bar: our successful "White Out" showed support for the All Whites during the FIFA World Cup.

Today's colour change marks the Pink Ribbon Day street appeal, which is the New Zealand Breast Cancer Foundation's major fundraising event of the year.

» Click here to donate

Stuff has a history of supporting Pink Ribbon Day, Breast Cancer Action Month and wider issues surrounding the disease.

In 2008, Stuff mounted a campaign to make people aware of a debate surrounding the funding of the drug Herceptin, used to treat women with the aggressive Her2-positive breast cancer. During that campaign, we provided information on the drug, featured cancer survivors' stories, linked to government consultation documents, polled on the issue and hosted a petition. Later that year, John Key - as Prime Minister-elect - announced Herceptin funding as part of his "100-day plan".

That was a victory. But the Breast Cancer Foundation still needs public support.

The foundation receives no government funding and is reliant on donations, sponsorship and grants to continue its free nationwide education and awareness programmes, as well as research initiatives.

These key statistics about breast cancer from the NZBCF website show why continued fundraising is so important:

- One in three cancers occurring in New Zealand women is breast cancer
- About 2600 women are diagnosed with breast cancer each year
- More than six women are diagnosed with breast cancer each day
- More than 600 women die from breast cancer each year
- One in nine women in New Zealand will be diagnosed with breast cancer in her lifetime
- Seventy-five per cent of women who develop breast cancer are 50 years of age and over
- Maori women have a 66 per cent higher mortality rate than non-Maori
- One in 10 men in New Zealand will lose a sister, mother, daughter or wife to breast cancer
- Close to 85 per cent of women diagnosed with breast cancer survive for more than five years after their initial diagnosis

Hopefully today's pink Stuff site will prompt our many loyal readers to give generously to what is a very important cause.