Rebecca Black story not ours

MARK STEVENS
Last updated 17:24 11/04/2011

An article circulating on the internet about Rebecca Black's hit single Friday being a viral marketing campaign is not a Stuff story, despite its appearance.

The hoax story - spread across social media networks today - carried a different URL but had the look and feel of Stuff.co.nz and linked back to our own content.

It claimed that Black's internet hit Friday was actually a viral marketing campaign for a new movie.

"A press statement from Universal Studios says Rebecca Black is a character from the family movie The Music Factory, due for release on April 29," the story reads.

This Black story never ran on Stuff.

The hoax was picked up by international media, and duly corrected by us. We can understand the attraction of being associated with Stuff, but we deal in facts and wash our hands of the gimmick.

- Stuff

42 comments
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james   #1   05:41 pm Apr 11 2011

You may deny it, but maybe it is a viral marketing campaign for Stuff? Rebecca Black can deny whatever she wants, but it's pretty obvious it's all a hoax. The same appears true in this case...

Andy   #2   05:43 pm Apr 11 2011

Imagine if it had been a marketing campaign. Would've been absolute genius!

Yellow   #3   05:46 pm Apr 11 2011

'We can understand the attraction of being associated with Stuff' - I love this line!!!

DJ   #4   05:59 pm Apr 11 2011

Lol, I found this about 7 minutes after the fake story. Lmao.

Joe   #5   06:46 pm Apr 11 2011

Yeah Stuff. The bastian of hard news.

Jasper   #6   06:48 pm Apr 11 2011

"We can understand the attraction of being associated with Stuff, but we deal in facts and wash our hands of the gimmick."

Biggest load of codswallop I've ever heard. If only stuff did deal in facts, but what passes for news on stuff these days is largely conjecture and opiniated columns masquerading as "facts."

Perhaps

"We can understand the attraction of being associated with Stuff, but if we were to write something like this, the comments section would be open, and wish our hands wrote the gimmick" would be a better closing statement.

Peter   #7   06:54 pm Apr 11 2011

Thanks for giving me a new idea for a tui billboard:

"we deal in facts". Yeah right.

Nick   #8   07:25 pm Apr 11 2011

Stuff only deal in facts? News to me.

Jordan   #9   07:43 pm Apr 11 2011

Who would be dumb enough to believe a story with a URL like the fake?

Jacey   #10   07:58 pm Apr 11 2011

'We can understand the attraction of being associated with Stuff'

Really? Can you clarify, just for our sakes?


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