An article circulating on the internet about Rebecca Black's hit single Friday being a viral marketing campaign is not a Stuff story, despite its appearance.
The hoax story - spread across social media networks today - carried a different URL but had the look and feel of Stuff.co.nz and linked back to our own content.
It claimed that Black's internet hit Friday was actually a viral marketing campaign for a new movie.
"A press statement from Universal Studios says Rebecca Black is a character from the family movie The Music Factory, due for release on April 29," the story reads.
This Black story never ran on Stuff.
The hoax was picked up by international media, and duly corrected by us. We can understand the attraction of being associated with Stuff, but we deal in facts and wash our hands of the gimmick.
- © Fairfax NZ News
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