A man fled a dairy on his pushbike after robbing the Hamilton store at knifepoint early Saturday morning.
Acting Detective Senior Sergeant, Darryl Smith, said the aggravated robbery happened at the Maeroa Superette, on the corner of Maeroa Rd and Rimu St at about 8.45am.
"A man wearing dark sunglasses, a yellow scarf and a dark hooded jacket, with the hood up over his head, has entered the store after leaning his bicycle up against the outside of the takeaway store opposite the superette.
"Security camera footage shows him approaching the counter then pulling out a knife and threatening the store owner and coming round the counter and taking money from the till."
Mr Smith said the man took a small amount of cash and made off with some tobacco, running across the road and fleeing on his bike.
"The man's jacket was a dark colour with lighter coloured piping along the shoulders and sleeve with dark pants and shoes.
"We're appealing for any sightings of anyone in the area acting suspiciously before the robbery or wearing similar clothing leaving the scene on a bike afterwards."
Anyone who recognises the offender in the photograph or who has information related to the robbery is asked to contact Detective Craig Chaplow at the Hamilton Central Police Station on 07 858 6200.
Alternatively information can be left anonymously on the Crimestoppers crimeline; 0800 555111.
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