Victoria University's Victoria Business School has established the role of BNZ Chair of Business in Asia to focus on training students for the competitive Asian market.
Professor Siah Hwee Ang, an Asian business expert, has been appointed the inaugural holder of the role.
He will be tasked with leading executive training, teaching, research and public outreach programmes for Kiwi companies to engage with Asian businesses.
Professor Bob Buckle, Pro Vice-Chancellor and dean of the Victoria Business School, said Victoria was the logical location for the chair.
"We will be able to leverage our existing strengths and links to Asia, and our location in the capital city, in close proximity to government agencies and embassies."
BNZ head of Asia business Paul Gestro said access to the right information about Asia could be difficult to get.
"Access to knowledge on business protocols and market insights provided by the chair in Business in Asia presents a solution to a significant hurdle preventing New Zealand businesses from optimising the opportunities in rapidly growing Asian markets."