Labour unveils election slogan, hashtag

TRACY WATKINS
Last updated 11:02 06/07/2014
Opinion poll

What do you think of #forabetterNZ

It's great

Don't like it

Hashtags don't replace policy

Vote Result

Relevant offers

Politics

Traps, 1080, 'vital to save kiwi' Merry Christmas, Merry Christmas, Merry. . . Gerry Brownlee security details differ Whale Oil blogger Cameron Slater wins quote of the year Peter Ellis inquiry bid led by Don Brash Former MP Asenati Lole-Taylor 'broke rules' by accessing records Stuff's top videos of 2014 Phillip Smith escape report highlights lack of information sharing between agencies $38.7b for roads, public transport - Government Judge orders handover of Nicky Hager raid documents

The election year battle of the hashtags is underway, after Labour countered the #teamkey slogan with its own - #forabetterNZ.

Labour's  campaign slogan has also been unveiled - Vote Positive.

The campaign themes were unveiled as hundreds of Labour Party delegates gathered in Wellington today were told victory is in their sights.

Labour Party president Moira Coatsworth told party faithful the election would go down to the wire but winning required Labout to run "the strongest, smartest campaign we've ever run".

"Victory is in sight but it won't be handed to us."

Coatsworth detailed the party's strategy to turn out the vote - including a major shift away from bill boards and hoardings, to more personal contact.

"We made the changes that are critical to a winning campaign. Last year we achieved the biggest membership in decades. Members old and new have hit the streets and the phones more than ever before and we've made nearly five times as many calls already as in the last election."

The party had also moved its focus away from solely electorate campaigns and established new campaigning hubs focused on targeting voters to give Labour their party vote.

Through those hubs Labour had identified "tens and thousands" of people committed to changing the Government.

The focus was "a lot less about billboards and hoardings" and "a lot more about personal communication that makes politics relevant".

Ad Feedback

- Stuff

Special offers
Opinion poll

Should the speed limit be raised to 110kmh on some roads?

Yes

No

Vote Result

Related story: 110kmh limit moves closer

Featured Promotions

Sponsored Content