What are Kiwi voters searching for?

Kiwi voters are more likely to search for information about fast broadband, mortgage rates or climate change than child poverty, according to Google search trends.  

Google New Zealand compared search trends covering a set of broad election issues (health, housing, employment, education and income) and a set of specific issues (climate change, mortgage rates, UFB and child poverty) over the past 12 months.  

Comparing broad issues, health dominated online searches with more than twice the level of interest than education, the next most popular issue.  

Income was the third-most searched for key election issue over the past 12 months, followed by employment and housing.

Comparing specific issues, the data shows New Zealanders had greater search interest in climate change, mortgage rates and fast broadband than child poverty over the past 12 months.  

"The popularity of of searches for election issues gives us a good insight into the issues that matter most to people in different parts of New Zealand," Google spokeswoman Annie Baxter said.  

Interest in health and education was highest in Northland and Nelson. Hawke's Bay and Wellington logged the greatest interest in housing, while Waikato searched more for employment than any other region. Southlanders had the greatest interest in incomes, wages and salaries.  

Stuff