Politicians are often branded "fat cats" - and now an online satire of feline lookalikes is taking the net by storm.
Cunliffe, the man behind Labour's economic policy, is a fan of the spoof.
"My wife found it, I think it's quite fun. I think they've been remarkable in the match," he said.
He added: "I tend to be more of a policy-driven politician than a cat-driven politician. But if it gets people interested in politics and thereby gets them involved in the issues facing the country then that can't hurt."
The page also features parrots who look like deputy leader Annette King.
A another site is devoted to Wellington Central MP Grant Robertson, noting that while he doesn't look like a cat he is "as cool as one."
Update: Even better matches can be found on More cats that look like David Cunliffe.
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