What does Google tell us about the election?

The political year is just heating up, and political leaders have already started campaigning for your attention.

But which ones are actually succeeding in gaining it?

We've used Google Trends to track searches over the past year, from within New Zealand, for some of the main party leaders. We've also included Internet Party leader Kim Dotcom, who has appeared frequently in searches.

At this stage the Google Trends search will only work for five categories.

Prime Minister John Key has consistently sparked the most interest, although there's no way to tell whether that interest is positive or negative.

However, a significant spike in search traffic occurred for him from August 25, last year.

What happened on that date? Pictures of Key's daughter Stephie posing nude were released as promotional material for an art exhibition in France, of which she was headlining.

The pictures created a stir however, gaining coverage in New Zealand media and tabloids across the world, including the Daily Mail.

Labour Party leader David Cunliffe has ranked consistently lower than Key in terms of search hits.

Green Party co-leader Russel Norman has so far failed to register.

To compare the index ratings for searches on each of the leaders, simply hover your mouse over the line chart at any period in time.

The chart can be used as a barometer of interest in the leaders over the past year, but does not show support for any leader.

The chart will be updated weekly. 

GOOGLE TRENDS: SEARCHES ON LEADERS

 

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