The placement of the car seat for Prince George while he is visiting New Zealand is causing a storm of outrage on social media, prompting soothing responses from seat provider Plunket New Zealand.
A photograph of a front-facing baby seat to be used for Prince George in a Fairfax NZ story has sparked many comments on social media saying the proper way to place the seat is backwards.
"He NEEDS to be rear facing. Why bother promoting rear facing to 2yrs when you go ahead and install his seat forward facing, he's only 8 months old!!", one person wrote on Plunket NZ's Facebook page.
"Disgusting that you would forward face an 8 month old. Shame on you Plunket," another said.
Plunket NZ responded: "while it is Plunket's practice to recommend rear-facing seats for an eight month old, there is no legal requirement to do so.
"The final decision on the selection and installation of a child restraint rests with the parent or caregiver."
The debate continues on social media.
Prince William, wife Kate and baby George are kicking off their 10-day trip to New Zealand in the capital on Monday.
The tour will be Prince George's first official overseas trip. He's following in the tradition of his father who also visited the country as a baby.
The tour includes a visit to a Plunket parent support meeting. It's the first time the Duchess has visited Australasia.
The Duke, Duchess and Prince George are due to fly out on April 16 for Sydney to begin their 10-day Australian leg.