The magic of retail

21:05, Dec 20 2012
Enchanted forest: Amira Mudfaery invites customers into her new Takaka shop and gallery Mudfaery Menagerie

A new shop in Takaka is run by a fairy and has its own forest.

Golden Bay-based performance artist Amira Mudfaery has opened Mudfaery Menagerie, a gallery of work from a collective of local artists and craftspeople, plus some international guest artists.

Her vision is to create an environment that visitors walk into and feel inspired. 

She has already had some great reactions.

''I see people walk in and say 'Oh my gosh this is like my childhood.  This is the most beautiful shop!  It smells like a forest!

''People can walk out of the city into something completely organic.''

The shop-gallery has works including Cynthia Lorrian's light boxes and Sharon Trustum's pottery. 

Elis Vermuelen's felt wearables are available, as are Oliver Gedye's kauri gum carvings. 

The gallery also features leather work from Lyndsay Jones, Kay Buchanan and Amy Soulfire.

''It's an art installation shop, an evolving work in progress,'' said Ms Mudfaery.

Also available are didgeridoos, jewellery, books, cards and paintings.

Ms Mudfaery ntsG says ntesaid menagerie means ''a diverse or eclectic collection of interesting things, people or animals''.

''It means being true to the creative self.''

An established artist herself, Ms Mudfaery teaches felt-making and performs Mudfaery shows and music in America, Europe and the Middle East.

Mudfaery Menagerie is in Commercial St, or visit the website www.