Run of Paper Advertising

Last updated 12:31 13/06/2013
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Run of Paper Advertising Talk to the run of paper advertising team How to place a Classified Advert

I find the ads quite useful, especially for knowing what is on sale and finding new things.  I like the ads as much as the news stories and read the classifieds even if I’m not looking for a specific item.”

Quote from: ‘The Newspaper Experience Study” May 2003 Readership Institute

The Nelson Mail provides the most comprehensive news coverage in the region with a circulation area covering Collingwood to Murchison to Rai Valley and everywhere in between.

For the top-of-the-south – it is where you need to be.  The Nelson Mail reaches around half the population in its circulation area every day of the week. 71% or 54,000 potential customers will read at least one copy of the Nelson Mail every week; omitting the Nelson Mail from a schedule means you could overlook 54,000 potential customers.

Ad Feedback

The Nelson/Tasman region is an affluent area with 46% of Nelson Mail readers in the top three socio-economic divisions - 17% ahead of the general population. Seventy three per cent of Nelson Mail readers are also homeowners.

Every day the Nelson Mail provides coverage of a range of local, national and international news, business and sports, as well as daily features like food and fashion, the arts, entertainment, home and garden, employment, motoring and real estate.  All of these provide Nelson Mail advertisers with a sound platform to reach the region and their target markets.

The Nelson Mail. For advertising that works

Source: *NMR ‘Regional Readership Survey’ 2012


Run of Paper (ROP)


The Nelson Mail publishes two sections Monday through to Friday. Section A: News, World, Business.  Section B: Sport and editorial features that vary according to the day.


On Saturdays the Nelson Mail publishes three sections. Section A: News, World, Business, Sport.  Section B: Weekend, Travel, Opinion,  Entertainment.  Section C: Classifieds.


For a list of the regular Nelson Mail editorial sections CLICK HERE

The Property Weekly tabloid is carried every Friday


Various special feature tabloids publish throughout the year.  The regulars are;


Fashion Focus – April & Sept

Holiday Guide – Every week for six weeks over Dec, Jan

Your Day (weddings) – Oct

Return to Education – Jan

Back to School – Jan

Conferences & Events – Feb

Best Years (50+ lifestyle) – Feb

Accent on Living – Oct

Sustainability – Nov

Christmas Catalogue – Dec

House of the Year - July


If you’re after special feature advertising (targeted to specific markets) CLICK HERE for the Special Features page for a run-down on the options, team and what’s in the pipeline.




How to calculate a rate

The Nelson Mail offers competitive rates and many great advertising packages and all come with FREE ad design/creative and fantastic service

The rates are the same Monday - Saturday


The 2012 ratecard is attached. CLICK HERE


To calculate your advertising/schedule cost take the rate and multiply by the advertisement size and the number of insertions required.


If you have a solus position or special loading add this percentage at the end.



Guaranteed Positions Space rates: plus 40%


Cancellation fee. Cancellation of booking after the deadline will incur a 50% charge


The total is the ad cost amount exclusive of GST.


Make a booking: CLICK HERE to talk to the advertising team.. 


Online advertising

As well as print advertising we offer a range of options in online advertising on Our website pages have attained 712,008 average page impressions every month and an average of 83,823 unique browsers over the same period.*

We offer pricing on these sizes: top banner, half page, skyscraper and medium rectangle. These are sole in multiples of 20% share of voice and can be targeted to our homepage, news pages or run of site.

For more information or a quote, please contact our advertising team.

*Based on 12 months to June 2012 - Omniture.

- Nelson

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