Run of Paper Advertising

Last updated 12:31 29/10/2009

Run of Paper Advertising in The Nelson Mail

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Run of Paper Advertising Classified Advertising Special feature advertising Talk to the advertising team

“I find the ads quite useful, especially for knowing what is on sale and finding new things. I like the ads as much as the news stories and read the classifieds even if I’m not looking for a specific item.”

Quote from: ‘The Newspaper Experience Study” May 2003 Readership Institute

The Nelson Mail provides the most comprehensive news coverage in the region with a circulation area covering Collingwood to Murchison to Rai Valley and everywhere in between.

For the top-of-the-south – it is where you need to be. The Nelson Mail reaches over half the population: 51% or 38,000 people in its circulation area every day of the week. Almost seventy per cent or 48,000 potential customers will read at least one copy of the Nelson Mail every week; omitting the Nelson Mail from a schedule means you could overlook 48,000 potential customers.

Ad Feedback

The Nelson/Tasman region is an affluent area with 43% of Nelson Mail readers in the top three socio-economic divisions - 17% ahead of the general population. Seventy nine per cent of Nelson Mail readers are also homeowners.

Every day the Nelson Mail provides coverage of a range of local, national and international news, business and sports, as well as daily features like food and fashion, the arts, entertainment, home and garden, employment, motoring and real estate. All of these provide Nelson Mail advertisers with a sound platform to reach the region and their target markets.

The Nelson Mail. For advertising that works

Source: *NMR ‘Regional Readership Survey’ 2010

Run of Paper (ROP)

The Nelson Mail publishes two sections Monday through to Friday. Section A: News, World, Business. Section B: Sport and editorial features that vary according to the day.

On Saturdays the Nelson Mail publishes three sections. Section A: News, World, Business, Sport. Section B: Weekend, Travel, Opinion, Entertainment. Section C: Classifieds.

For a list of the regular Nelson Mail editorial sections CLICK HERE

The Property Weekly tabloid is carried every Friday

Various special feature tabloids publish throughout the year. The regulars are;

Fashion Focus – April & Sept

Holiday Guide – Every week for six weeks over Dec, Jan

Your Day (weddings) – Oct

Return to Education – Jan

Back to School – Jan

Conferences & Events – Feb

Best Years (50+ lifestyle) – Feb

Accent on Living – Oct

Sustainability – Nov

Christmas Catalogue – Dec

House of the Year - July

If you’re after special feature advertising (targeted to specific markets) CLICK HERE for the Special Features page for a run-down on the options, team and what’s in the pipeline.

How to calculate a rate

The Nelson Mail offers competitive rates and many great advertising packages and all come with FREE ad design/creative and fantastic service

The rates are the same Monday - Saturday

The 2012 ratecard is attached. CLICK HERE

To calculate your advertising/schedule cost take the rate and multiply by the advertisement size and the number of insertions required.

If you have a solus position or special loading add this percentage at the end.

Guaranteed Positions Space rates: plus 30%

Cancellation fee. Cancellation of booking after the deadline will incur a 50% charge

The total is the ad cost amount exclusive of GST.

Please Note: Rates for agency bookings may differ please contact natbook@nelsonmail.co.nz for more details.

Bookings can be placed through your account executive or natbook@nelsonmail.co.nz

To see how well advertising with the Nelson Mail has worked for local businesses CLICK HERE

The Nelson Mail. For advertising that works.

For more info or just a chat about the different options available email or phone one of our account managers, Simone, Donna, Justine, Simon, Resina, Sara, Marcus, Keri, or Chrissie

MEET THE TEAM

Each of the Run of Paper account managers look after a specific area of the region to ensure you will always get the best service and a friendly face. Below is a list of the areas they look after – if you’re not sure where you fit or your business is not based in The Nelson/Tasman region phone or email Marty Barlow, the advertising sales manager.

martyb