About advertising with us

Last updated 09:07 16/01/2012

We have a specialised team of experienced and creative people who manage the accounts of our advertisers.

Each looks after a geographical area and is able to offer a comprehensive mix of media platforms and packages to suit any budget.

Click here to talk to the advertising team.

You have a few different choices when it comes to advertising in our papers:


Run of Paper Display Advertising
Display advertising is located throughout the publication and utilises size, colour, illustration and typography to attract the reader's attention. Display advertising is primarily found in the editorial sections but can also be placed within classified sections if deemed appropriate and relevant.

 You can guarantee a premium position within the newspaper for a fee or choose "run of paper" whereby the advertisement is placed in any position in the paper at our discretion. Opting for run of paper generally results in a reduced charge to an advertiser.

Classified Advertising
Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations vacant. To place a classified advert, click here.


Premium Positions
Advertisers are able to purchase, subject to availability, front page, page 3, 5, 7 and 9 as the highest profile positions. Size, availability and price are subject to request.


There are several very popular special advertising features that run monthly including 'Your Home', 'Total Health and Beauty', 'Landscaping and Gardening', 'Baby page', 'It's Your Future' and 'Winter Warmers'. We also have other features that run at differing frequencies such as  'Rural Matters', 'Senior Scene' and many more. Many of these features include free editorial depending on the advertisment size. For more information, talk to the features team.


Client features
All three of our papers offer the oppotunity for client features in which a page or more can be paid for by supporting advertisers. Phone us for more information.


Each of our papers has the capacity to carry a maximum of 2 inserts each week. Cost is $60+GST per thousand. Please phone for up to date print numbers but you can use our distribution numbers as a guide. By inserting into our papers you can reach all letterboxes in the region.*

*excludes address mail only.


1. Advertorials must be entirely contained within a ruled border of a thickness no less than 5pt.
2. The text may be set in ordinary news type.
3. The word ADVERTISEMENT must be set in 12pt capitals and in bold, and must be placed inside the border at the top left-hand corner of the advertisement or centred at the top of the advertisement.
Please refer to the rate card for more information on client features, inserts, special positions and terms and conditions.


We are here to help

We know rate cards can be confusing so to get the best out of your advertising budget you are better to talk to us. No one knows our products better and we are committed to making your advertisng work.
...but if you are into DIY advertising here is the information you will need:


Working out a rate.
Firstly choose which papers you are wanting to appear in and you will see in the column below (on the rate card) the rates per column/cm depending on your budgeted total spend over a 12 month period. To calculate your advertising/schedule cost, take the advertisement size and multiply with the column/cm rate which pertains to you. This will give you the total colour advertisement rate.

If you are wanting a guaranteed position, just add 40% to your total.

The total is the advertisement cost amount exclusive of GST


Ad sizes
Run of Paper Acceptable sizes in multiples of 1cm. Minimum depth 4cm, up to 30cm then 37cm, 1-5 columns then 7 columns.

Classified Minimum 3 lines for liners, display 2cm to 30cm deep then 36.5cm, 1- 6 columns wide then 8 columns.

The Leader Group prefers, where practical, PDF format for complete advertisements and TIF or JPEG format for pieces of artwork.

All typefaces must be outlined i.e. converted to paths, or fonts embedded.

All colour advertisements must be CMYK.

After booking your advert with us you can upload your complete artwork directly or alternatively email it to: prepress@nelsonmail.co.nz

Any questions regarding acceptable file formats or applications can be put forward to: Stuart Hague on +64 3 546 2756


The booking deadline and copy deadline for display advertisements is 4pm the Friday prior to publication with the exception of public holiday weeks.
The deadline for camera ready artwork is Tuesday 10am prior to publication.
Classified non-display bookings can be placed through our classified team with a deadline of Tuesday 12 noon prior to publication.




For online advertising, click here.

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