Big response to Takaka party plan
When more than 400 people "like" your party on Facebook you really have to host it.
Nelson DJ Josh Keelty found this out firsthand, after he set up a Facebook page for an "end of the world" rave, early in 2013.
What began as a bit of boredom-inspired internet fun in 2010 has escalated into a proper outdoor party, which will kick off at Blue Hole, near Takaka, early in the new year - provided the world doesn't end, that is.
Keelty, aka DJ Scent, said he and friend Scott Gibbs never thought their proposed party would happen when they jokingly advertised it online.
"We were new to Facebook, and thought we can do it for fun, why not?," he said.
"We called it an ‘end of the world rave', and with that stuff so popular at the moment, people started clicking.
"We didn't check the page for a couple months, and then 400 people had said they were going."
The duo realised they had better take action, lest they let down hundreds of keen fellow ravers.
A couple of years' planning and some serendipitous encounters later, and the event was consented to, a lineup was announced, and practical issues like portaloos were being discussed.
"It really hadn't got much further than people ‘liking' the event.
"I had a dream that it actually happened, then woke up and a friend was asking me online about it.
"Then two minutes later [Nelson DJ and producer] Olie Bassweight contacted me saying ‘let's make this happen'. It was so weird how it happened."
With Bassweight - an industry professional - on board, everything seemed to fall into place, Keelty said.
They even managed to secure international e-music heavyweight OM Unit for about one tenth his usual booking fee, because he happens to be holidaying in Nelson over New Year.
"The DJs are just doing it for the love of it," Keelty said.
"Everyone is so used to having raves around here that everyone respects it.
"You can't ask for a better place to have a rave."
Some things are just meant to be, it seems.
Keelty said the beats will be chilled during the day, but far from that at night, during the three-day, glass/alcohol-free event, which drops on January 11.
Limited tickets are available at Everyman Records and online through Cosmic Ticketing.
- © Fairfax NZ News