Voting for beer label begins

Last updated 14:50 28/05/2014
Body in Space
MARTIN DE RUYTER/FAIRFAX NZ

START VOTING: Fresh Choice supermarket owner Mark A’Court, left, Annie Leather and Nic Foster with the finalist artworks, one of which will go on bottles of Sprig and Fern beer.

Body in Space
MARTIN DE RUYTER/FAIRFAX NZ
YOU CHOOSE: The public can now vote for their favourite artwork from the six finalists

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The Fresh Choice Nelson City People's Art Award is now open for public voting after 40 South Island artists entered the awards. The judging panel narrowed the selection down further to six finalists who remain anonymous until after voting closes.

The artist's work with the most votes by June 8 will receive $1000 in prize money and their winning artwork will adorn a limited edition Sprig & Fern rigger for sale at Fresh Choice Nelson and Art Expo Nelson.

Art Expo Project Manager Nic Foster has been "bowled over" by the submissions. "The judges have been really impressed with the quality of the entries. Some artists were influenced by the beer, which is an American Pale Ale. Others considered the beer drinkers and some stuck to their instinct and personal style".

Mark A'Court, Fresh Choice Grocer/Owner is now looking forward to the next two weeks of voting.

"The supermarket shoppers really seemed to enjoy the opportunity to be involved in the decision process when we did this last year so it will be nice to give them a chance to vote again," he said. "I know once its reproduced on the Sprig & Fern label a lot of them will be curious to see who won and how it looks."

The winning entry will be announced at Art Expo Nelson's opening night on July 11. The finalists' artworks will be on display and for sale at Art Expo Nelson during the three-day event.

This year's judges were Nic Foster, Mark A'Court, Tracy Banner, Head Brewer/Owner of Sprig & Fern Brewery and Andy Clover, Creative Director.

Last year's award for a wine label attracted over 700 public votes.

The Fresh Choice Nelson City People's Art Award, voting until June 8, Art Expo Nelson, July 11-13, Saxton Pavilion, Saxton Rd.

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- The Nelson Mail

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