A South Island artist will have the opportunity to have their artwork featured on a beer label.
Today is Art Expo Nelson's official launch of the Fresh Choice Nelson City Folks Art Award. The award is organised by Art Expo in conjunction with Fresh Choice Nelson and Sprig & Fern to offer artists the chance to have one of their artworks on beer labels for a limited edition brew created by Tracy Banner, master brewer at Sprig & Fern.
The beer will be sold at Fresh Choice Nelson, Sprig & Fern locations and at Art Expo Nelson. The winner will also receive $1000 in prize money.
"I am excited to have an artist out there create and design a unique label for one of our beers," says Banner. "It's a bit outside the square for us and very nice for me to be involved in something different."
Artists are requested to submit one artwork for consideration with five finalists chosen. The finalists' artworks will be displayed at Fresh Choice Nelson where the public can vote for their favourite piece.
The winning entry will be announced at Art Expo's opening night, with the five finalists' artworks on display and for sale during the three-day event.
Last year a similar prize was successfully awarded when artists were given the chance to have their artwork on a wine label, sold at Fresh Choice Nelson.
"The wine label competition was very well received with our customers submitting over 700 votes," says owner/manager Mark A'Court. "I think people get a real kick out of influencing the end result and that enthusiasm carries through to the winner."
Art Expo project manager Nic Foster, an artist himself, hopes plenty of artists embrace this opportunity.
"Last year, 75 artists entered with a great cross-section of art mediums," says Foster. "I think we can all imagine how exciting it would be to have something you have created to be out there in the public view for a change, instead of a traditional art gallery space. It's great exposure for the artist and not an opportunity that comes along every day."
Fresh Choice Nelson City Folks Art Award, artist applications close Friday, May 16. Art Expo Nelson, July 11-13, Saxton Stadium, Stoke. For information or to apply: www.artexponelson.co.nz/awards/.