Exhibition excites early viewers

23:40, May 28 2014
WOW FACTOR: Nelson Tasman Chamber of Commerce chief executive Dot Kettle takes a close up look at United States designer Michelle Yeager’s creation Pan Animalia at the opening of a new World of WearableArt exhibition.

A new winter exhibition has opened at the World of WearableArt and Classic Cars Museum in Nelson.

Crossing Boundaries includes the addition of 68 new garments from the very best of WOW's historic collection, along with 10 highlighted cars joining the car Gallery.

The exhibition was opened on Tuesday night at a Nelson Tasman Chamber of Commerce BNZ Partners business after-five networking event.

The transformation to the new exhibition was "amazing", museum manager Jahmiel Sowman said. "It's exciting to see an entirely new exhibition of garments fill the gallery space."

She said almost every one of them was from the 2013 show.

"This is a remarkable opportunity for locals to see the very best in design and craftsmanship of WearableArt," Sowman said.


This exhibition also celebrated the "pioneers, revolutionaries and rebels" who pushed the boundaries of car design and WearableArt.

For the first time in the museum's 13-year history, visitors can learn the intriguing detail behind every garment, by downloading a free App called STQRY.

Sowman said that over the last few months, WOW's marketing and museum team have been working with STQRY's creators to collate details about each garment and the artists and designers who created them.

"There is a whole new layer of story-telling and content that just wasn't available before using a standard museum plaque. With the STQRY App we have opened the opportunity for visitors to see additional video of the garment in performance, additional images and hear from the designer."

The current exhibition features 13 garments from the theatrical and fantastical Weta Costume and Film Section of the WOW design competition, including several which won awards.

Of the 67 garments on display, 13 are from New Zealand designers, including four from Nelson. Twenty-nine are entries from international designers from as far afield as the Netherlands and India, the UK, China and the USA.

The exhibition runs until November 2014.

The Nelson Mail