The first Late Night on Hardy drew people into central Nelson, and organisers are committed to growing the initiative.
The idea from a group of Hardy St retailers to inject more life into the city after hours, had its inaugural run last night with businesses staying open to 8pm.
At Shine, Kaikoura-based author and educator Barbara Todd spoke about her recently published work, Whales and Dolphins of Aotearoa New Zealand.
Shine owner Jo Menary said this morning the evening was a great success with about 45 people attending the book talk.
"I haven't talked with other businesses but there were definitely some people out and about and the reaction we got from people that were out was positive."
Menary said retailers knew they had some work to do on the initiative, but were committed to making it work.
They had started in the winter because they wanted to get it right before the busier summer months.
Hardy St retailers were meeting next week to discuss how it went and look to how they could grow it.
Menary said despite it being publicised there were still people who said they did not know it was on.
Co-organiser Catherine Potton from Craig Potton Gallery + Store said the gallery was also pleased with how the night went.
"It was fantastic. It went a lot better than what we could have hoped for."
Craig Potton spoke informally about his works and that was well attended.
Craig was busy so it was nice to tell customers he would be in the store on the last Thursday evening of the month, she said.
She hoped the initiative would build up to some "real cracker" evenings in the warmer months.
A range of businesses joined in the launch last night, including the Nelson Provincial Museum and the Brook Waimarama Sanctuary Trust, which has its campaign office in Morrison Square.
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