Futurist to share insight into innovation

00:58, Jul 22 2014

The best way to predict the future is to be the one to create it, a futurist will tell a Nelson conference next week.

Futurist and innovation consultant Dave Wild has returned from a behind-the-scenes tour of Silicon Valley to share what local business can learn from global innovation leaders such as Google.

Wild will join six other leaders to present at the Nelson Tasman Chamber of Commerce annual conference Aspire 2014 on July 31.

Chief executive Dot Kettle said Wild brought a fresh and informed perspective to the conversation about developing a digital strategy for Nelson. "We are delighted to have someone of Dave's experience able to share his insights with local business leaders - delivering real practical value for businesses as well as providing a useful contribution to the wider discussion around developing a digital strategy for our region. "

The Gigatown Nelson campaign had sparked the discussion of developing a digital strategy for the city, but the idea had much broader and longer-term significance, Kettle said.

"A digital strategy needs to sit within the context of existing related activity and learn from and leverage off ways technology has already transformed ‘business as usual' in Nelson. The digital strategy is looking to harness our strengths as a region and address the new risks and opportunities we face."

Wild joined a lineup of speakers covering topics as diverse as Maori development, effective engagement with Generation Y, social media, sales and marketing strategies and an understanding of the New Zealand economy.

Wild had extensive experience working with leadership teams to accelerate organisational progress through strategy and innovation, and had spent more than 15 years working as a strategist for business, design, marketing and innovation consultancies.

Aspire 2014 will be held at the Rutherford Hotel on July 31, and participants can register at commerce.org.nz.


The Nelson Mail