Vote for Nelson's best beer photo
The incorporated society the Craft Brewing Capital of NZ is holding a photo competition to find a new cover photo for its craft beer trail brochure.
It is looking for fun, delicious images that showcase Nelson and its craft beer.
The winning photo will be used on the front of the Nelson Craft Beer Trail. The pamphlet is used to promote the region and its map helps visitors explore the craft beer destinations in the Nelson region.
The society will print 25,000 brochures to be distributed around New Zealand and internationally.
As well as seeing their winning photo in print, the winning photographer will also receive a craft beer and merchandise prize pack.
The Craft Brewing Capital of NZ is running the competition with help from the Nelson Mail. A People's Choice Award will be chosen by public vote via nelsonmail.co.nz.
The People's Choice winner could also see their image used on the inside page of the brochure and will also get a prize pack.
Craft Brewing Capital of NZ member Emma McCashin says after two years it was time for the old brochure to be updated and the group saw it as a good opportunity to change the trail map with a new photo.
"It's time for a refresh so people know it is the latest version."
McCashin says the brochure has been incredibly popular and had amazing feedback on it.
Her favourite story was the tale of a man from the United States having dinner at Cafe Affair who told the staff he came to Nelson to sample the craft beer after picking up a brochure in the US.
McCashin and fellow Craft Brewing Capital of NZ member Maria Grau said pictures of beer should depict a good head on it. They also want to show the lifestyle and or attractions in the region. Ideally the photo would capture the flavour of Nelson as well as the beer.
The Nelson Mail