Tourists play smart with new app

ADAM ROBERTS
Last updated 13:00 02/02/2012
itravel app
ONLINE GUIDE: Testing the new iPhone application, itravel, on the latest model in Nelson. Photo: PATRICK HAMILTON/FAIRFAX NZ

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Visitors to the Nelson-Tasman region now have a new way to learn about the region, with a new smartphone app packed full of information for tourists.

Nelson Tasman Tourism recently became the first regional tourism operator to partner with the creators of itravelnz, a new app for Android and iOS operating systems that aims to give visitors to the country a comprehensive guide to the area.

The partnership means the Nelson-Tasman region has the most detailed information on the app, which covers the entire country.

The app acts as a digital travel guide, suggesting attractions, restaurants and accommodation near the user, and features information in 30 languages, as well as GPS-enabled directions to each destination.

NTT international marketing manager Loren Aberhart-Heaphy said it was great for Nelson to have been involved from the beginning of the app's development.

NTT had been exploring creating an app specifically designed for the region, but after meeting the developers of the itravelnz app they decided it made more sense to dedicate their efforts to an app covering the whole country.

Tourists were looking for an app they could use for their whole holiday, rather than having to download new apps when they arrived in a region, she said.

"We decided to go hard with itravelnz because we feel like it's a comprehensive national app. It's going to keep people in the region for longer."

While the partnership arrangement with the app creators meant tourism providers in the region could upload information for free, NTT planned to continue to support the app once that arrangement expired.

The response from tourists so far had been good, with many customers mentioning the app when they arrived at the i-Sites, she said.

Accommodation providers in hard-to-reach places had also praised the GPS abilities of the app, which helped tourists find their way to their door.

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- The Nelson Mail

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