A global campaign aimed at spreading the word about atrocities committed by Ugandan warlord Joseph Kony reached Nelson at the weekend, with posters promoting an anti-Kony movement pasted on walls in Tahunanui.
The posters were put up to coincide with Cover the Night, an international day of action on April 20 inspired by viral video Kony 2012, produced by American group Invisible Children.
The group aims to raise awareness of the rebel leader and his Lord's Resistance Army, a militant group operating in Uganda and other African nations who have been accused of widespread human rights abuses, including murder, abduction and the recruitment of an army of child soldiers.
On the day of action, supporters of Invisible Children were told to wear "Kony 2012" T-shirts, send advocacy letters to local leaders, and blanket the streets in Kony 2012 posters.
But international reports on the Cover the Night event suggest interest in the movement has waned, with no evidence of any cities being plastered with the posters as planned.
The group made headlines last month when the slickly-produced 30-minute video racked up millions of hits on video sharing site YouTube, and was widely-shared on social networks like Facebook and Twitter.
The original video has now been viewed more than 88 million times on YouTube.
The movement's supporters hailed the video for inspiring young people to activism, but others criticised the video for oversimplifying a complicated crisis and encouraging "slacktivism" – the belief that sharing web-links on social networks will solve a real-world problem.
- © Fairfax NZ News