Video shop cans cash for DVDS
Picking up a DVD this month may cost you only a can of beans.
United Video in Vanguard St is asking customers to Can their Plans for families in need.
All this month, customers who bring in a can of food will get a free $2 eight-day hire DVD for free.
Owner Allen Knott said the store had had a good response so far.
"We've had a lot of positive feedback."
It was an easy concept, he said.
"We thought it was a good way to give back to the community.
"We've had people who've come in and put movies on hold, then popped over to the supermarket to get a can."
With over 15,000 DVDs for customers to choose from, Mr Knott said it would be amazing if each one was hired out in exchange for a can.
The Can Your Plans drive is run in conjunction with the Fifeshire Foundation, a charitable trust for the relief of family and individual hardship or crisis, and MediaWorks.
Fifeshire Foundation administrator Susannah Roddick said all the donated cans would be going directly to families in need.
The trust worked with as many as 50 social agencies, and support people knew where donated items were most needed, she said.
"This [campaign] is such a practical way of helping people, and raising awareness of people in need. It's great to have a local business focusing on something like this, it's locals helping locals."
The foundation had noticed a definite increase in the number of people needing basic food supplies in the past year, she said. Anything that could help raise awareness and helped those in need was great.
- © Fairfax NZ News