Cycle trail passport targets 100 outlets

Last updated 12:00 10/11/2012

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The Nelson Tasman Cycle Trails Trust is wooing businesses to take part in a regional Food and Beverage Cycle Trail Passport.

The trust wants to secure 100 food and beverage businesses for the passport, one of its key marketing products.

It says it is part of working to fulfil its promise of creating a $7.8 million cycle and walking trail, bringing employment, economic growth and business opportunities to the region. So far 75 businesses have signed.

Due to launch in mid January, the passport will be aimed for use by anyone living in or visiting our region. It will be marketed to visitors through local outlets and the NTCTT website.

The proceeds will go towards keeping the cycle trails in top condition.

The 20-page passport will contain detailed maps of the on and off road cycle trails in our region, including urban and rural cycle trails, and information.

Participants get their passport stamped when they buy from a business.

"This format has been proven to encourage users to visit more businesses and spend more time and money," said trust executive officer Fiona Newey.

The trust aims to have similar success as Otago Central Rail Trail where 85 per cent of cyclists who ride the trail buy its passport.

Interested businesses can contact exec@heartofbiking.org.nz or phone 027 232 2213.

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- The Nelson Mail

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