Phone books easier to read

ADAM ROBERTS
Last updated 13:00 08/02/2013

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Put down your magnifying glasses, this year's Nelson and Bays directory will be easier to read after a return to a larger font size and improved paper.

The move has been welcomed by Grey Power Nelson which said it would make a big difference for many with impaired eyesight.

Last year's Yellow directories were 10 per cent smaller than those in previous years, and users and advertisers alike were quick to complain, saying the versions were hard to read and that advertisements should have been cheaper.

Yellow eventually offered magnifying sheets for readers, about the size of a credit card, which could be used when reading the directory.

This year's directories, to be delivered in June, will have the same physical size as the 2012 directories but an increased font size, improved paper and more pages.

Yellow chief executive Chris Armistead said the change was in response to feedback from members of the community who preferred the old font.

"The font and paper quality are two improvements I'm pleased to announce."

The feedback on the improved directories has been positive, he said.

"Some people don't have internet access or a computer, or they simply prefer the printed book. It's about getting the balance right, in this case for people who rely on our books."

Grey Power Nelson president Neville Male said the new font would make a huge difference in the lives of older people who relied on the phone to communicate.

"As much as there has been a big move towards people using IT for communication, the telephone is not just for text messaging," he said.

Mr Male said many elderly did not have the resources to use internet directories or email.

He said smaller fonts made it difficult or impossible for those with impaired eyesight to use the telephone book.

"We are very happy to hear that they are recognising that the font used in the previous version of the directory is totally unacceptable as far as old people are concerned."

At least two Nelson businesses and many members of the public were left confused and annoyed in June last year when the book was shrunk without warning.

Advertisers were disgruntled that Yellow did not reduce their prices in accordance with the 10 per cent size reduction.

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- The Nelson Mail

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