The Car Company, Nelson, is selling a portion of its land and introducing a new brand in what managing director Shane Drummond says is an expansion for the business.
The company has sold its property on the corner of Vanguard St and Haven Rd to a new business offering a self-serve car wash, and will convert the remaining yard into Totally Used Toyotas, a new brand stocking used Toyota vehicles of all types.
The existing private and commercial car yards will move to the company's Rutherford St location.
Mr Drummond said Toyota was one of the most popular brands of used car, and the new brand would sell all price brackets and models. The new brand would be "extremely aggressive" on prices and product range.
"We see this as an expansion and progress, which is quite normal for me, I can't sit still, and certainly back myself."
The company had needed to identify a market that was not going to compete with what it already had and that would be successful.
Of the 400 cars in stock, about 100 were Toyota, and that would now increase, he said.
"It was our dominant brand anyway, we didn't want to compete with our own yards."
Such a business had never been done in Nelson before, was rare for the country, and was modelled on successful Christchurch used car company Brent's Toyotas.
The other yards owned by the company would continue to sell Toyota, and the overall stock held would be expected to increase.
Two of his three service managers had extensive experience with Toyota vehicles, so the company had a good support system in place.
The new brand will be run by father and son Chris and Jayden McQuade.
Chris McQuade said he was looking forward to the opening, as Toyota had always been one of the better selling brands, and it made sense to utilise the brand on the yard.
In July the company expanded its Rutherford St cary ard, taking over a doctor's surgery building to use as a sales office, as well as a neighbouring property to expand into a private and commercial car yard with space for 150 cars.
The corner property is being sold to Dominick Unterberger, who is planning to open a new solar-powered self-serve car wash business with an automatic car wash system, as well as five bays for manual car washing.
The new business, which has yet to be named, will open before Christmas, he said.
As well as cars, people will be able to wash their motorcycles, jet skis and campervans.
The car wash will make use of the newest equipment, from Europe, and will be completely solar-powered, making use of technology from Mr Unterberger's other venture, Tyrol Solar NZ, which he has run for 4 years.
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